Advancing Digital Transformation

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The Adobe and Accenture Joint Initiative (JI) creates and delivers digital marketing solutions to help drive greater marketing performance and efficiency. The Joint Initiative integrates Adobe Marketing Cloud solutions with digital marketing services from Accenture Interactive, part of Accenture Digital, and apply Accenture’s industry knowledge.

Solutions​/​Industries

The Joint Initiative (JI) focuses on large-scale content and campaign management to help drive business outcomes. We deliver ready-to-use and scalable solutions that support fast implementation and provide integration with clients' existing solutions. The alliance develops technology services and solutions designed to help customers in Life Sciences, Healthcare, and Financial Services Industries.

Financial Services

Life Sciences

Healthcare

Financial Services

The Joint Initiative helps to unleash the power of digital marketing in Financial Services with a rock-solid technology platform and deep knowledge of the Financial Services Industry.

Financial Services


Read the Brochure: Insurance
Digital Engagement Solutions for Insurance
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Read the Brochure: Retail Banking
Customer Acquisition and Personalization for Retail Banking
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Digital Solutions for Financial Services
Discover how the Joint Initiative’s digital solutions help marketers engage prospects, close sales, fuel growth and retain loyal customers.
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Life Sciences

The Joint Initiative helps Life Sciences companies deliver better outcomes for their digital customer and physician experience, so they can improve the quality of people’s lives.
Read the Brochure: Life Sciences
Integrated Multichannel Marketing Solutions for the Life Sciences Industry
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Healthcare

The Joint Initiative helps to deliver more affordable, effective care with innovative digital health solutions.
Read the Brochure: Healthcare
Integrated Marketing for Healthcare Payers and Providers
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Five Ways the Joint Initiative Benefits Customers:

Delivers new levels of growth for clients by leveraging next-generation marketing solutions and expertise.

Five Ways the Joint Initiative Benefits Customers:

Combines the leading industry strategy, digital experience, and marketing products to achieve client success.

Five Ways the Joint Initiative Benefits Customers:

Develops industry benchmarks, use cases, solution architecture, and demos to solve industry problems and enable digital transformation at enterprise scale.

Five Ways the Joint Initiative Benefits Customers:

Rapid speed-to-market, reducing delivery risk through proven solution components and capabilities.

Five Ways the Joint Initiative Benefits Customers:

Develops solutions that integrate with technology ecosystem—marketing, service, and sales platform.

Resources


Press Release
Accenture and Adobe Expand Alliance to Advance Digital Transformation for Life Science, Healthcare, and Financial Services Organizations
Read the Press Release
Report
Adobe named as the only leader in digital experience platforms by Forrester Research.
Read the Report
Report
Accenture named leader among global digital experience service providers by Forrester Research.
Read the Report

Contact Us

Do you want to learn more about the Joint Initiative?

Contact Robin Hewitt at Adobe or
Matt Strawn at Accenture.

Why Adobe and Accenture

Adobe and Accenture help drive digital marketing transformation and innovation for clients across industries. The two companies bring together the best of the Adobe Marketing Cloud technologies and Accenture’s full suite of digital marketing services to create meaningful experiences and tangible business outcomes for leading brands and businesses in the Americas and globally. Accenture was also named by Adobe as 2015 Marketing Cloud Partner of the Year in the Americas and 2015 Marketing Cloud Partner of the Year in EMEA for the fourth year in a row.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone—from emerging artists to global brands—to bring digital creations to life and deliver them to the right person at the right moment for the best results. For more information, visit www.adobe.com.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
Adobe Logo
75%
of Fortune 50.
41+ Trilion
transactions managed by Adobe Marketing Cloud annually.
Leader
in 13 Gartner and Forrester waves and magic quadrants for digital marketing.
100%
of the top 10 media financial services, auto, wealth management, and telecom companies.
About Accenture Interactive
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocial and visit www.accenture.com/interactive.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive logo
960+
Accenture Interactive clients.
13+
years experience in digital marketing.
7,500+
global professionals dedicated to helping CMOs and marketers.
31
Accenture Interactive design studios, R&D offices, and Centers of Excellence, including Fjord.